The hylo world
2024 - 2025

Digital marketing examples such as social media and email designs with a collection of graphics and icons that were developed when building the brand identity. 
Digital design
Digital marketing, Branding, Social media

hylo IMPACT launch campaign
2024 

hylo IMPACT launched in March 2024. Established a new visual language across all brand touchpoints to align with the product design language.


Campaign
Creative direction, Branding, Photography production, Print design, Website design


Being Mortal
2020
Team Project. 
Team member: 3

This project is a public exploration of the conversation around life and death. If we can confront the inevitability of life’s end in advance, perhaps it would help to have a more complete and meaningful existence. 


Print and typography
Graphic Design, Print, Typography, Motion graphic 

RUN LIKE THE WORLD DEPENDS ON IT
Magazine issues

2024 

hylo athletics magazine issues. 

Magazine issue
Print Design


EVENBUYER Selection
2020

Rebranding and elevating the identity of a multi-brand fashion boutique. Developed a cohesive visual system using existing key graphic elements to take the brand to the next level.


Branding
Visual identity, Graphic design, Packaging design, Photography, Window display


hylo athletics far east launch events
2024

September 2024 hylo athletics launched in Hong Kong and Macau. 


Events
Creative direction, Graphic design, Merchandising design


Single Snakes and Ladders by Leoni
2024 

Young London artist Leoni released her new single Snakes and Ladders.
This is a photoshoot for promoting her single and used as cover. 
Single cover
Creative Direction, Photography, Post Production

Sticky
2019
Explored the concept of “Sticky”.

The outcome is an experimental 3D typography project. Letters form words and language, which humans use to build connections.


Experimental typography
Graphic Design, 3D